Marketing assets are things that drive business to you organically without you having to be there trying to go out and find new customers or clients. Marketing assets are things like a great website. If you set up a great website which drives traffic to it organically, and it converts that traffic into customers, then that’s a powerful marketing asset. Another marketing asset could be a customer loyalty program where you focus on the top 20% of your customers which bring in 80% of your business and you reward those customers for coming back again and again. That’s a great marketing asset!

Another great marketing asset is your social media following. If you build up a great social media following on Instagram, Facebook, LinkedIn, YouTube, or whatever social media platform you choose to use, and you send that traffic to your website or to your business, then that’s a great marketing asset. 

Another powerful marketing asset can be your customer database that you build over time and you engage with by providing consistent and valuable content, so they come back and support you again and again. This involves ensuring you capture the email addresses of your target market (both current and prospective customers or clients).

So, setting up marketing assets in your business is crucial to being able to stop the spending on advertising and just rely on that traffic to come to that business, to come to you organically. If you want to find out more about setting up powerful marketing assets that drive new customers or clients to your business, contact us today.